The HUB Business Alliance (HBA) connects organizations with Dallas’ cultural community through partnerships, events, and civic engagement.
HBA partners help power cultural programming, Dallas World Festival experiences, veteran workforce development through Heroes (Re)Made, and youth and community programs through P.U.P.I.L.
Find the Right Partnership Path.
Choose the partnership model that best fits your organization’s goals.”
Not sure where you fit? Start with the partnership path that best matches your goals.
Local Business / Community Partne
Flexible workspace designed for connection and collaboration.
Best for:
local businesses, restaurants, service providers, neighborhood companies
Suggested Tier:
Entry
Brand / Strategic Sponsor
Best for:
regional brands, hospitality groups, developers, media
Suggested Tier:
Core
Civic / Corporate Leader
Best for:
major corporations, institutions, civic partners
Suggested Tier:
Anchor
PARTNERSHIP
Entry — Community Partner
Annual Investment:
$5,000–$10,000
Ideal For:
small businesses, startups, professional service firms, neighborhood stakeholders
- Access to select HBA networking events
- Invitations to quarterly HBA cultural & business mixers
- Recognition on HUB digital channels
- Invitations to public-facing events
- Option to host mixers at HUB
- Early access to DWF sponsorship opportunities
- Preferred pricing on HUB Give memberships
Impact
Supports cultural programming, veteran workforce development, and community initiatives.
Core — Strategic Partner
Annual Investment:
$15,000–$35,000
Ideal For:
mid-size companies, regional brands, healthcare, finance, real estate, law, tech
Everything in Entry, plus:
- VIP access to DWF festivals, concerts, invitation-only galas & civic mixers
- Brand placement at select HUB & DWF events
- Ability to co-host panels, cultural salons, or thought-leadership events
- Discounted access to HUB event rentals & client entertainment packages
- Access to Heroes Collective art rental program
Impact
Creates paid opportunities for artists and workers, funds nonprofit-aligned cultural experiences, and strengthens civic connections.”
Anchor — Civic & Corporate Leader
Annual Investment:
$50,000–$150,000+
Ideal For:
major corporations, anchor institutions, healthcare systems, financial institutions, developers, civic-aligned organizations
Everything in Core, plus:
- High-visibility branding across DWF festivals, galas, and signature cultural programming
- Executive access: leadership briefings, private roundtables, VIP receptions
- Naming rights opportunities for stages, series, programs, lounges
- Custom co-branded activations
- Priority sponsorship for HeroesFest, veteran workforce programs, youth & education initiatives
- Dedicated partnership manager
- Custom impact reporting & storytelling
Impact
A leadership platform for organizations to shape the city’s cultural and civic ecosystem.